PHS x Hayden Hurst Collab

About the Collaboration

In 2022, we had the honor of collaborating with Hayden Hurst, a renowned football player - playing for the Baltimore Ravens at the time of our collaboration. This partnership was aimed at raising awareness for mental health and supporting the Hayden Hurst Family Foundation.

The Hayden Hurst Family Foundation

The Hayden Hurst Family Foundation is dedicated to raising awareness about mental health issues and providing resources and support to those in need. The foundation works tirelessly to promote mental health education and support services. Hayden had loved our products, and wanted to seek opportunities to raise money and have a positive effect on the folks who were part of his foundation.

Garnet Thor Collection

As part of our partnership, we created a customized pack of socks called the Garnet Thor collection. This exclusive collection was designed to reflect strength, resilience, and the importance of mental health. Do note, the colors we picked were based on the South Carolina Gamecocks (Hayden's College team), and the Baltimore Ravens (Hayden's NFL team)

The Garnet Thor Collection

The Garnet Thor collection includes 3 pairs of football themed over the calf dress socks, 3 pairs of striped over the calf dress socks, and a combine design featuring a football, and helmets. Moreover, in classic Pierre Henry Socks fashion:

• High-quality materials for ultimate comfort and durability.
• Unique designs inspired by Hayden Hurst's journey and dedication to mental health.
• A portion of the proceeds donated to the Hayden Hurst Family Foundation.

Media Coverage

The announcement of our collaboration and the Garnet Thor collection was featured in several prominent media outlets, including the Wall Street Journal

The Wall Street Journal Feature

The Wall Street Journal highlighted our joint efforts with Hayden Hurst to promote mental health awareness. The feature emphasized the significance of the Garnet Thor collection and its impact on supporting mental health initiatives.

Impact and Reception

The collaboration received positive feedback from both the public and the mental health community. The Garnet Thor collection not only raised funds but also sparked important conversations about mental health.